Investment Agriculture Foundation of BC
May 19, 2019
When appealing to millennial shoppers, you better have an irresistible message ready to share across multiple online channels. Though an increasing number of British Columbian consumers of all ages have rallied behind the “Buy BC” hashtag, millennials present a unique, almost paradoxical challenge when it comes to food, as Fraser Valley Specialty Poultry (FVSP) discovered firsthand.